We include Candor in our name because it reflects our position as a fiduciary and our practice of being straightforward, honest, and transparent.
Integrity. Trust. Results.
About Us
Founded in 2020, Candor Wealth Advisors is an independent, fee-only, fiduciary Investment Advisory Representative.
From the Latin candere, “to shine” – at Candor Wealth Advisors, we use our expertise to shine a light on each client’s unique financial situation and goals—revealing where they are today, highlighting where they’d like to be, and fully illuminating the paths to get them there.
We also use our partners’ collective 20+ years as investment research analysts to shine a light on promising investment opportunities that may be overlooked by others. Equally as important, our analysis may expose overhyped or overmarketed investment products that are best avoided, in our opinion.
Services
Candor Wealth Advisors focuses on working with business owners, corporate executives and other professionals, retirees, and families with multi-generational considerations. We provide:
Fully-managed, customized investment portfolios
Fully-managed individual stock models
Wealth management & financial planning
Wealth accumulation strategies
Business owner wealth diversification strategies & business sale transition planning
Retirement & other life event transition planning
Investment Approach
Our investment approach incorporates sound risk-management techniques combined with return-seeking strategies to work toward each client’s specific investment goals. Often, the most important decision we make with clients involves asset allocation. Each client’s asset allocation—broadly, how much is invested in stocks versus bonds—reflects their ability and willingness to accept risk.
Time and again, one of the biggest mistakes investors make is selling stocks after they have fallen in price. We design investment portfolios to give our clients the confidence that they can hold stocks through bear markets, and oftentimes buy more so they can benefit from “buying low” and participate in any future appreciation in price. Conversely, as stocks rise in price, it often makes sense to trim holdings to “sell high”, lock in some investment gains, and keep the portfolio at an appropriate overall asset allocation. By proactively buying stocks when prices are low and trimming stocks when prices are high, we use both bull and bear markets to our clients’ advantage.
Asset allocation does not protect against loss of principal due to market fluctuations. It is a method used to help manage investment risk. Please note that all investments are subject to market and other risk factors, which could result in loss of principal.
Our team analyzes broad economic conditions, corporate profits, and valuation levels for stocks. This analysis will guide decisions around when to add to or trim from individual stocks and stock funds in client accounts. Within each client’s customized asset allocation ranges, we seek to own more stocks when they appear cheap and fewer when they appear expensive.
Our investment approach often resonates with business owners and corporate executives, because it mirrors some key principles used in building and running a successful business. To this end, we:
Buy Quality – We want to own investments in quality companies with competitive advantages—i.e., wide economic moats. To us, this means owning businesses that are an important part of our economy today, but will likely be even more important 10, 20, 30 years in the future. We look to buy these companies at a discount to our estimates of their intrinsic value.
Minimize Expenses – We take a keen interest in Total Portfolio Cost, and we attempt to minimize expenses associated with Product Costs and Transaction Costs. By keeping these costs low, we’re able to minimize the expense drag on client portfolios.
Focus on Cash Flow – We believe investment value is dependent upon the level and reliability of expected future cash flows. We prefer investments with visibility on future cash flows and visibility on growth drivers that can expand that cash flow over time. Just as reliable, recurring revenue is a hallmark of a successful business, so too do we focus on reliable, recurring cash flow when choosing investments.
Fees
At Candor Wealth Advisors, we recognize the importance of understanding all-in costs, and we aim to keep all-in costs low for our clients.
Many investors we speak with are unaware of the total cost of their investment management relationships. The Investment Management Fee, often charged as a percentage of the value of assets managed, is just one component of overall cost. Product Expenses and Transaction Fees also play a role—sometimes a significant one—in determining the Total Cost of a Portfolio.
Total Portfolio Cost = Investment Management Fee + Product Expenses + Transaction Fees
At Candor Wealth Advisors, we offer clients competitive Investment Management Fees, while proactively designing investment portfolios to minimize Product Expenses and Transaction Fees, thus, resulting in Total Portfolio Costs that are often far lower than competitors.
If you’re uncertain of the Total Cost of your portfolio, please contact us for a complimentary review, and we will run the analysis for you. Oftentimes, we find that changes to portfolio construction can lead to lower all-in costs and a better experience for clients.
Our Team
Mr. Goetzinger is the Managing Partner at Candor Wealth Advisors.
He earned his BBA in Finance from Loyola University Maryland in 1998 and his MBA from the University of Notre Dame in 2001. He began his career in Baltimore with T. Rowe Price, a firm that pioneered no-load (i.e., no commission) mutual fund management.
In 2001, Mr. Goetzinger joined Morningstar in Chicago as an Equity Research Analyst covering Healthcare stocks. During most of his five year tenure with Morningstar he served as Associate Director of Equity Research leading analyst teams in the Consumer and Industrial sectors. He played a key role on the team that built its global, independent (i.e., not broker-related) equity research service. In 2006, Mr. Goetzinger joined Dreman Value Management in the New York City area as an Equity Research Analyst. While in this role, he was responsible primarily for Healthcare stocks in the firm’s mutual funds.
After about a decade focused on investment research Mr. Goetzinger moved to Scottsdale, AZ and shifted to investment management for clients. From 2010 to 2014 he was an Investment Specialist for J.P. Morgan Private Wealth Management; from 2015 to 2020 he was a Portfolio Manager for UMB Private Wealth Management.
Mr. Goetzinger has been a CFA® charterholder since 2006.
Mr. Lukasik is a Partner at Candor Wealth Advisors.
He studied Economics and Political Science at Duke University, graduating with high honors in 1994. He began his career in London, then Hong Kong, and eventually New York, advising Fortune 500 multinationals on cash-flow based analysis for business valuation, mergers/acquisitions and divestitures, long-range planning, investment projects, and corporate lending.
In the early 2000s, Mr. Lukasik met Mr. Goetzinger at Morningstar, where they were part of the team that built its global, independent (i.e., not broker-related) equity research service. At Morningstar, Mr. Lukasik was responsible for covering publicly-traded stocks across a variety of sectors, including Business Services, IPOs, ADRs, and REITs, maintaining opinions on the quality of the business, the quality of management, and a fair price to pay for the company’s shares.
From 2015 to 2020, Mr. Lukasik was a Portfolio Manager in UMB’s Private Wealth Management Group, based in Denver.
Mr. Lukasik has been a CFA® charterholder since 2003.
Ms. Pollick is a Relationship Manager at Candor Wealth Advisors. Her focus areas are business development and assistance with banking needs.
She is a seasoned banking professional with more than 35 years of experience working with high net worth individuals and their businesses. Her professional career began in Chicago, and she moved to Scottsdale, AZ in 2002.
Prior to joining Candor Wealth Advisors in 2023, Ms. Pollick was most recently a Private Banking Client Manager for UMB Bank from 2013 to 2021. While at UMB Bank she was responsible for business development and client relationship management in the areas of deposits, lending, and investments and met Mr. Goetzinger. Prior to her time at UMB Bank she worked as a Private Banker at Enterprise Bank & Trust from 2011 to 2013 and Legacy Bank from 2005 to 2011 among other roles in banking.
Mr. Ignatius is a Relationship Manager at Candor Wealth Advisors. His focus areas are client service and financial planning.
Mr. Ignatius graduated with a Bachelor of Science in Civil and Structural Engineering from Pennsylvania State University in 2010. He started his career in the ski industry where he worked as an alpine ski instructor and served as head coach of a youth alpine racing program in Steamboat Springs, CO.
In 2017, Mr. Ignatius began his financial services career with Charles Schwab. From 2018 to 2020 he worked at UMB Bank, first as a Personal Banker, then as a Private Wealth Management Officer. While at UMB Bank he provided account administration and relationship management for high net worth clients and met Mr. Goetzinger. He joined Candor Wealth Advisors shortly after its inception in 2020.
CFA® and Chartered Financial Analyst® are registered trademarks owned by CFA Institute. The Chartered Financial Analyst® (CFA®) mark is a professional designation given by the CFA Institute that measures the competence and integrity of financial analysts. The CFA Program is a graduate-level self-study program that combines a broad-based curriculum of investment principles with professional conduct requirements. Candidates are required to pass three levels of examinations covering areas such as ethics, accounting, economics, money management and security analysis. Before a candidate is eligible to become a CFA charterholder, he/she must meet minimum experience requirements in the area of investment/financial practice.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the CFP® certification mark, the CERTIFIED FINANCIAL PLANNER™ certification mark, and the CFP® certification mark (with plaque design) logo in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
